Life is short.

Work is long.

Fun is important.

Ready to stop overworking and start building a business that works for you?

👂As heard on:

THE MOST VALUABLE NEWSLETTER IN THE WORLD FOR ONLINE BUSINESS OWNERS.
(At least, that's what I'm aiming for.)

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You’re probably here because someone (awesome) sent you my way—or you spotted me on social and fell into a multi-tab rabbit hole asking, “Wait… who is this and how do they do all that?”

Hi, I’m Erin. 👋

I’m a strategist, writer, and operations producer with over a decade of experience helping online business owners turn big ideas into aligned, profitable action.

I’m the business bestie who hears your idea, helps you clarify the vision, spins up a sales strategy, writes the copy, builds the page, and hands you a ready-to-go marketing plan… usually in about 2 hours.

Think of me as your personal producer—bringing structure, clarity, and momentum to your magic.

Smiling woman with long dark hair in a yellow blazer, holding a blue marker, sitting at a desk with colorful pens and keyboard.

I know it sounds wild—but it’s true.

Maybe it’s the neurospicy brain.
Maybe it’s my zone of genius.
Maybe it’s because I grew up playing “business” and producing 2-hour living room performances my aunts and uncles were lovingly forced to attend.
(Sorry/you’re welcome, fam.)

Maybe capitalism tricked me into loving business, marketing, and sales.
Or maybe I’m just one of the lucky ones who actually loves what they do.

Honestly? I’m not sure.
But what I do know is this:

What matters most is doing meaningful work, making the world better in whatever way we can, and spending time with the people we love.

So let’s do that.

My team and I don’t just support your business—we produce it.
That means strategy, execution, and ongoing operations handled like a well-run show, with you as the star.

You set the vision. You stay in your zone of genius.
We’ll take care of the rest. ✨

What’s a Business Producer?

A producer is the person who makes the whole thing happen behind the scenes.

In the business world, that means:

  • Turning your ideas into strategies (and systems)

  • Managing the team that brings it to life

  • Keeping all the pieces moving without burning you out

You get to lead like the star you are.
We run the show behind the curtain.

How may my team and I support you?

  • ➡️ You don’t have to do everything in your business.

    ➡️ You don’t have to babysit team members.

    ➡️ You don’t have to hold every single plan in your head and hope you don’t forget anything.

    ➡️ ➡️ ➡️ INSTEAD, our experienced team can come in, optimize your ops, set up your project management system and take care of ongoing management to make sure all of your ideas are captured and the ones that are ready to be actioned on are organized, tasked out, and rolled out in a timely fashion.

  • 🛑 Stop trying to hire a unicorn to be your admin/marketing/ops/billing/sales/obm/implementor/va.

    (Why? Because the combo of leadership and strategy coupled with basic day to day implementation you’re looking for doesn’t create a full time job offer that looks good to the kind of candidate you need to support you long-term and grow with your business. At least, not while keeping operating expenses below 30%.)

    And, I’m not here to tell you that unicorn doesn’t exist - it does. It’s me 👋🦄.

    But, you don’t actually want to hire a unicorn FT to do everything because unicorns get tired and bored and expensive and while they CAN do everything, it’s actually better for everyone when they don’t.

    What you actually want is a dream team led by a unicorn who can take your vision and translate it to the team and act as your [fractional] Director of Operations.

    This way, you stay in your zone of genius while your unicorn directs the team and deals with the variety of challenges that arise.

    The team (who come with amazing built in company culture, understanding of operating systems, and know how to work well with each other) then do a great job completing tasks and projects, serving your clients, and growing your business with the freedom to ask the unicorn all of their questions.

    This means, instead of you being tied up in Slack or repeating the same instructions 100 times, you can be working on your book, creating content, or being completely unplugged from biz hanging with the people you love (yes, solo time counts.)

  • Let’s get strategic.

    We’ll map out a plan.

    We’ll get crystal clear on the mesaging.

    We’ll look at the data.

    Then we’ll write the copy, design the pages, and connect the systems with as many automations as possible.

    And, we can even build your sales team, take the sales calls, and be in your inbox so your most frequent Slack ping is actually a “ca-ching!” 🤑

  • 🎧 Podcast = Edited & Published

    🎥 Reels = Created

    📝 Show Notes = Handled

    ✍️ Captions = Written

    ✅ Social Media Posts = Created & Scheduled

  • Making sure you’re people are having an incredible experience learning for you is one of our favorite things to do.

    Fun fact - my degree is in education and curriculum design in one of my fave puzzles to solve.

    We are happy to help you lay out your brilliance in a way that will move your clients forward (yes we can create the slides and take care of the tech side too) as well as support your clients during their journey with you making sure their questions are answered, they feel seen and supported, AND that they’re nurtured in a way that keeps them moving forward and saying yes to the next step with you.

Shall we take a test drive?

Shall we take a test drive?

Back by popular demand,
it’s the Power Hour Strategy Session.

Here’s how it works.

Before our call you're welcome to send over an email or Google Doc to bring me up to speed with what's going on and share links to any pages or Docs you'd like to reference on our call. Then we'll dive right in when we pop on Zoom at our scheduled time. 

Some ideas of what we can do: 

  • Review sales/launch collateral. (Show me your copy, your sales page, your freebie, your email sequence-- whatever you want my eyes on, I'm happy to support!) 

  • Look at your sales data together. (Had a launch or a bunch of sales calls and you're wondering how to get the conversions higher? Let's dive in!) 

  • Get clear on your next steps. (Have a ton of ideas and need help figuring what your BEST (ie: strategic, fun, aligned) next step is? I got you.) 

And, while this is intended for sales strategy - if we cross over into operations and/or mindset, that's a-okay with me.

My brain is your brain for this hour and I'm happy to support in whatever capacity would be most helpful. 

Book yours here.

Words of affirmation:

  • I trust her feedback 100% when it comes to sales and money mindset.

    “Erin gives a kick in the pants that simultaneously feels like a feather. She is amazing and reading who you are and what methods will work best for you when it comes to sales. I trust her feedback 100% when it comes to sales and money mindset.

    Erin’s containers feel SOO much different than people who just want to corral you like cats. It’s more about having the freedom and space to be yourself without judgment or shame. I never felt that ONE time when being in a container with Erin.”

    - Jordan Gill

  • Erin creates the safest spaces I’ve ever experienced across the coaching industry.

    “Erin creates the safest spaces I’ve ever experienced across the coaching industry — and I’ve experienced a lot of retreats, masterminds, and group coaching programs. Her magic is truly making an environment feel like home, where everyone has a sense of deep belonging. It’s a lot like being with family — without all the weird family dynamics.

    Once upon a time, Erin pushed me to offer my very first writing mentorship. She helped me price it, package it, and sell it. And that changed the game for me in business — it helped me see a new level of value I was able to provide that I wasn’t able to see on my own. Erin has a special gift for “seeing” and when it comes to business offers, sales and money mindset, she will help you mine the untapped value that you’re leaving on the table. It’s truly priceless. Who knows what magic is waiting to be unlocked for you!

    Erin operates with the utmost integrity as a coach and service provider. She cares deeply about her clients’ success and future and wants nothing more than to see them succeed. In an industry that is full of B.S. and people who take your money without delivering much, Erin truly becomes your partner and puts her whole heart — and all of her many gifts — into working with you. There’s no one else like her, and in my opinion, she’s the best coach I’ve ever worked with. And I’m not just saying that because we often work in tandem. I wouldn’t choose to partner with her if I didn’t know whole-heartedly that it was bringing such an unparalleled layer of value to my clients.”

    - Jamie Jensen

  • She just gets it! Sales + Spirituality + Copy = Money Magic.

    The thing I LOVE about working with Erin is that you get immediate results. She is a speed typer and a phenomenal interpreter. She asks the right questions that bring out unexpected answers that she then translates into the most eloquent copy that converts.

    She just gets it! Sales + Spirituality + Copy = Money Magic

    Having an extensive background and experience selling for other people is such a huge advantage that many copywriters don’t have. Knowing how to sell your own stuff is one thing but Erin is a BEAST when selling for others. She brings that brilliance coupled with her ability to tap into what you truly want to bring out in written form to create copywriting masterpieces.

    - Jereshia Hawk

  • I went from being terrified of sales and assuming I’d suck at it to being totally 100% awesome and addicted.

    Sooooo I went from being terrified of sales and assuming I’d suck at it to being totally 100% awesome and addicted. Super addicted. Erin is magic. She practices what she preaches, she’s 100% transparent and honest, she makes everyone feel super comfortable and welcome to share (or not), she inspires loads of trust.

    - Emily McGregor

  • Many people online say they create a safe space for sharing and vulnerability, but Erin actually does it.

    Erin has the unique ability to create a space where you can really connect, not just with others but with yourself at a deeper level. The questions she asks and the intuitive hits she receives through her coaching are so spot on they always lead me to bigger breakthroughs and help me get to the root of what I want to address so much faster. Many people online say they create a safe space for sharing and vulnerability, but Erin actually does it.

    Erin’s copy is so fucking good. Everytime I read something she wrote for me it brings me to tears. It’s like she’s able to see inside of me and find the words I want to use to express myself that I am not able to find for myself. The fact that we can have a quick call and she can turn around amazing copy so quick is testament to how gifted she is with it. I love the fact that she writes from a sales & mindset perspective as well, as opposed to just writing copy. She understands the bigger picture with the copy & infuses some real strategy into it.

    - Amy Bradbury

  • She will make you say what you want out loud, make you believe it with your entire body, and sit back with popcorn and watch it unfold. Sorcery.

    Working with Erin changed my life, I’m now the breadwinner of my family. I cried every call because I didn’t understand the depth of the pain my connection with money was.

    I’ve struggled for so long to write a decent testimonial for Erin Lindstrom because every time I’m ready, another one of the seeds we planted blooms and blows my mind.

    In January, we had an intensive. I was getting ready to transition from team member to solopreneur, and she was my launch pad. We made a list of dream clients, the ones that if I got them it would feel like I had reached the heights of success. And OMG the list is happening. One by one.

    Erin does (really well). She does sales (really, really well.) But what she truly does is server as a broker to The Universe. She will make you say what you want out loud, make you believe it with your entire body, and sit back with popcorn and watch it unfold. Sorcery.

    Erin is magic.

    - Joanna Novelo

  • The best part was learning key strategies that I can use to develop coaching skills fro myself, as someone who is coming from a service-based more DFY/DWY business.

    Erin’s Better Coach Training was really insightful, more than I even expected it to be. The best part was learning key strategies that I can use to develop coaching skills for myself, as someone who is coming from a service-based more DFY or DWY business.

    I have very little coaching experience yet and I found this to be helpful because it really tuned me into what coaching truly means and how to how to show up as a coach in a way that is in biggest service to my clients.

    Erin’s teaching and everything she does is always centered in kindness and love and it feels so connected and authentic. I would really recommend this to coaches at any level to reconnect with specific things you can do to support your clients in a more connected and deep way.

    - Lara LaSala

  • Shiny Sales has been eye opening and helpful.

    “Erin holds space like no one else. She makes you feel comfortable about opening up and talks about the deeper shit and that’s holding you back from making bank. Shiny Sales has been eye opening and helpful‘”

    - Michelle Sanchez

  • Erin has an intuitive ability to pull the words you’re dying to say right out of your soul and onto paper.

    “Erin has an intuitive ability to pull the words you’re dying to say right out of your soul and onto paper. It’s AMAZING. She’s also so high give that working with her boosts your own confidence. Just that I’m eternally grateful for her help.”

    - Alionka Polanco

  • I raised the price of my intensive by $1000 and immediately sold it.

    Erin is intuitive AF and is so good at getting to the root of any BS and help with healing- this is the transformational work! Working with Erin I have done a lot of the necessary healing work around money and I’m wayyy more confident and knowledgeable about the sales process. After the first Shiny Sales call I raised the price of my intensive by $1000 and immediately sold it.

    Erin’s spaces are like incubators for rapid expansion, but in the most supportive way. I feel so safe, to the point where I can really heal a lot of shit that’s holding me back. Being in these containers feels like a hug and also a kick in the ass to move forward, all at once. What I’m trying to say is that I feel safe to expand, try new things, and heal things in Erin’s spaces and with the people she collects (come up with a different word here, Erin lol) What can I say, Erin attracts SHINY people for SHINY conversations and growth.

    Erin has written things for my in my copy before I even fucking realized those things about myself and my business. It’s intuition and strategy beautifully combined. And it’s not just cutesy copy, it converts!

    - Megan Baker

  • Best. Decision. Ever!

    Erin doesn’t do cookie cutter formulas or systems, she works with YOU and helps create a business/life plan that works for you in a way that’s fun and easy. Erin has a magical way of seeing the big picture at hand, holding your vision and mapping out a way to make it a reality. This mastermind was the Best. Decision. Ever.

    - Maggie Rowedda

  • Erin GETS business!

    “Erin GETS business, and she’s willing to push beyond what I think I need into what I REALLY need to grow my business with powerful copy. I want more time with her! I loved working with her and felt so understood and excited about my new homepage copy! She’s brilliant!”

    - Kelsey Kerslake