Visionary leaders don’t need another person telling them to live their dreams — they need a Producer to help them make it happen.

I am here to Produce the f out of your next big idea. Ever since I was a little girl, I’ve loved helping people get cool things done and helping them pull the team together to do it. It’s why my clients started calling me the Producer.

👂As heard on:

You’re likely here because someone (awesome) referred you or you saw my social media and embarked on a multi-tab journey to find out “who the heck is this person and what does she do?”

Hi, I’m Erin. 👋

I’m the business bestie that hears your idea, helps you clarify your vision, spits out a sales script, writes the copy, builds the site, and hands you a ready to go marketing plan … in 2 hours.

I know it’s sounds wild, but, it’s true.

Maybe it’s the neurospicy-ness, maybe it’s my #zoneofgenius, maybe it’s because I played “business” growing up and produced 2-hr long performances all my aunts and uncles had to sit through (sorry/you’re welcome, fam!), maybe capitalism tricked me into loving business and marketing and sales, and/or maybe I’m just one of those really lucky people who actually loves what they do.

Honestly, I’m not sure, and more honestly, I don’t think it really matters in this moment.

What we both care about is making the world a better place, doing what we love, and spending time with the people we care about, right?

So, let’s do that.

I’ve got a whole team of incredible humans who are efficient, reliable, knowledgable, organized, kind and ready to help.

You set the vision and show up in your ZOG and we’ll take care of the rest.

How may my team and I support you?

  • ➡️ You don’t have to do everything in your business.

    ➡️ You don’t have to babysit team members.

    ➡️ You don’t have to hold every single plan in your head and hope you don’t forget anything.

    ➡️ ➡️ ➡️ INSTEAD, our experienced team can come in, optimize your ops, set up your project management system and take care of ongoing management to make sure all of your ideas are captured and the ones that are ready to be actioned on are organized, tasked out, and rolled out in a timely fashion.

  • 🛑 Stop trying to hire a unicorn to be your admin/marketing/ops/billing/sales/obm/implementor/va.

    (Why? Because the combo of leadership and strategy coupled with basic day to day implementation you’re looking for doesn’t create a full time job offer that looks good to the kind of candidate you need to support you long-term and grow with your business. At least, not while keeping operating expenses below 30%.)

    And, I’m not here to tell you that unicorn doesn’t exist - it does. It’s me 👋🦄.

    But, you don’t actually want to hire a unicorn FT to do everything because unicorns get tired and bored and expensive and while they CAN do everything, it’s actually better for everyone when they don’t.

    What you actually want is a dream team led by a unicorn who can take your vision and translate it to the team and act as your [fractional] Director of Operations.

    This way, you stay in your zone of genius while your unicorn directs the team and deals with the variety of challenges that arise.

    The team (who come with amazing built in company culture, understanding of operating systems, and know how to work well with each other) then do a great job completing tasks and projects, serving your clients, and growing your business with the freedom to ask the unicorn all of their questions.

    This means, instead of you being tied up in Slack or repeating the same instructions 100 times, you can be working on your book, creating content, or being completely unplugged from biz hanging with the people you love (yes, solo time counts.)

  • Let’s get strategic.

    We’ll map out a plan.

    Then we’ll write the copy, design the pages, and connect the systems with as many automations as possible.

    And, we can even build your sales team, take the sales calls, and be in your inbox so your most frequent Slack ping is actually a “ca-ching!” 🤑

  • 🎧 Podcast = Edited & Published

    🎥 Reels = Created

    📝 Show Notes = Handled

    ✍️ Captions = Written

    ✅ Social Media Posts = Created & Scheduled

  • Shiny Sales is my free course that dives into sales strategy AND mindset because when it’s just you selling your services you can bet your bottom dollar your beliefs and experiences around money matter.

    You can sign up for free here.

COOL, FREE THING ALERT! 🎉

COOL, FREE THING ALERT! 🎉

Once upon a time I ran a program called Shiny Sales for entrepreneurial folks who wanted a different perspective on sales and money mindset (aka a human-centric approach that isn’t full of brotastic bs.)

When the pandemic hit, I made it free. (And soon, I’ll be re-recording and and slapping a price tag on it!)

You’re welcome to grab it for free, here.

Words of affirmation: